• Berrys of Nottingham
    Creating a perfect blend of lighting and ambience

Berry’s of Nottingham

A new store brings with it new opportunities. From the design stage, Parify were consulted to create a lighting scheme that is economical to run, gives the perfect ambience, but also allows jewellery to be displayed in its true colours.

Cubes - Berrys of Nottingham lighting

The Solution

The interior of the shop was lit almost everywhere using the Parify Prail family of luminaires, with a chosen colour temperature of 4500 & 5000K. Beam angles were almost exclusively 30 degree, which offers a perfect blend of lighting and ambience.

28 of our ‘15 degree’ beam angle Prail 40-4 LED down-lighters were the light of choice for the watch windows, offering high levels of concentrated light, without the hefty running costs of Metal Halide lamps. These were accompanied perfectly by the USL -25 undershelf luminaire, giving a seamless blend of light from the soffits to the floor.

Internal cabinets also benefited from the Parify Prail family, with groups of 3 x Prail 6-2 lamps installed in each cube to create a stunning display. 5000K colour temperature lights not only bring the jewellery to life, but keep temperatures to an absolute minimum.

Since the installation of the new lights, the store is significantly cooler than a typical store of this size, therefore making it a much more pleasant environment for the staff to operate in. The visual aspects of the displays have been commented on by all staff, which means customers of the store will also notice outstanding colour rendering, sparkle in jewellery and a level of clarity that enables purchasing decisions to be made.

Simon Oxby, Operations Manager

We approached Parify to provide the lighting in most areas of our new Nottingham store after using them in two of our other stores. The quality, performance, cost and energy saving of the lights is exceptional and we will be using them in any future shop fits that we may carry out.