The Hancocks story starts all the way back in 1860 when the store became the very first jewellers in Manchester. Today the company is one of the most recognisable and renowned brands in the city, achieved by their continued focus on excellence and quality. That and having an outstanding store….
Parify were called upon to bring a fresh look to Hancocks’ windows, which would entice passers-by and make full use of the natural light the store already receives. The result? A vibrant new appearance completed with minimal disruption.
Because the Hancocks store already had a lot of natural light coming into the building, we developed a plan to bring the stock to life, creating depth, brightness, clarity and lots of sparkle.
To create this effect, we employed the very latest technology in In Cerebra and Diamond Sparkle lights, which together, create a synergistic effect that is completely adjustable for intensity, colour and brightness, that would allow the Hancocks team to alter the effect of the lighting to suit the jewellery in the window. This means that the coloured gemstones can have a little bit more yellow light shone on them, whilst the Diamonds would require a whiter solution.
Gemstone with facets need to sparkle, and this is what attracts casual shoppers. Our unique solution to create sparkle is our Cerebra 38 and Diamond Sparkle, which we installed throughout all of the window environments within Hancocks. These two products are the perfect combination for a shop front that sells, drawing people in.
It was also essential that the work we did was carried out with minimal disruption to the store’s operations. After meeting with the team at Hancocks, we devised a plan of action, and managed to deliver the completed project sooner than we planned.
As a result of the lighting and swift installation, Hancocks’ store was able to get back to doing what it does best; displaying and selling incredible pieces of jewellery to the residents and shoppers of Manchester, with an eye-catching new look.
SARAH HEIB, MANAGER, HANCOCKS JEWELLERS
“The service from the initial contact to the final installation was very good. I was contacted very quickly after my initial enquiry and all e-mails were answered swiftly. The date for the installation was arranged to suit the running of the shop and actually took less time than was originally discussed meaning less disruption. I was impressed by the minimal mess created during fitting and any small snags that occurred were sorted out very quickly. I was very pleased with the final result and would use Parify Group again for any future projects.”
The whole experience with Parify was very straightforward. A prompt appointment to survey followed quickly with a quotation. The overall lighting in the shop has enlivened the whole sales area. The end result has, we believe, enhanced the look of our business and shows our high quality products to their best advantage - saving energy in the process.
G. HEWITT AND SON
Overall we are delighted with the quality of service given, and also astounded by the quality of LED lights fitted. The management team and installation team were extremely helpful and always easy to reach regarding any enquires that we had. To be able to have the lights fitted and re-wiring done within a day was great.
The main benefit is the level and quality of illumination which will not only make us stand out more but will visually enhance our collections. Along with the added benefit of longer term savings on energy. It was a professional yes personable service which gave immediate results. I will continue to recommend them.