• Steffans
    Blade – a luminaire designed to highlight jewellery


Whist exhibiting at the Company of Master Jewellers show in March 2014, Derek Ord of Steffans visited us to see Blade – a luminaire designed to enable diamond and other precious gemstones to be shown off to the absolute maximum, thus creating a sale. The blade is a 1020mm long luminaire that hangs from suspension cables over your viewing tables, or above cabinets.

Steffans Blade Parify Example
Steffans-Jewellery - Parify

The Solution

Normally Blade comes in a gloss white finish, which looks stunning in its own right, but Steffans opted for the bespoke personalisation package which has the blade finished in any colour and your logo emblazoned on both sides. In this particular instance, it was piano black, with silver logos.


We throughly enjoyed working on this project for Steffans. The end result is simply stunning and really highlights the jewellery on offer.