Newsroom

The secret to selling diamonds…

Parify blog 300x200 - The secret to selling diamonds...

We were recently featured in Professional Jeweller with the aim of giving jewellers up and down the UK the secret to selling more diamonds. Read it for yourself below! Serious about selling diamonds? Our Co-owner & Director Scot Walker explains the secret to selling more jewellery… Fine jewellery needs to be shown in the best light, and…


Serious about selling diamonds?

IJL LOGOS 2018 300x200 - Serious about selling diamonds?

IJL will take place from the 2nd until the 4th of September at the Olympia in London. As the UK’s leading trade event for jewellers, the exhibition is the go-to place for jewellers from across the world. This year’s exhibition is set to be huge with buyers from over 70 countries expected to attend. And…


We’ve been shortlisted in the Professional Jewellery Awards!

PJ voting copy 300x200 - We’ve been shortlisted in the Professional Jewellery Awards!

We’ve made the shortlist for ‘Jewellery Supplier of the Year’ at this year’s Professional Jeweller Awards again! It’s a great honour to be nominated in this category once more, having been on last year’s shortlist, but we need your help to take home the Award. The Professional Jeweller Awards, which will be held on 3rd September…


The journey towards better lighting is smooth with The Parify Promise

Parify Journey Graphic 1 1 300x200 - The journey towards better lighting is smooth with The Parify Promise

Here at Parify, we know that every organisation is different. That’s why we do everything possible to provide the right lighting solutions to power your sales forwards. With The Parify Promise, you’ll be working with an innovative team which puts your needs and requirements top of the priority list at all times. Let us take…


Our experience at RDE 2018

RDE PARIFY 4 300x200 - Our experience at RDE 2018

Recently we exhibited at Retail Design Expo, one of the most prestigious shows in the UK, for the first time ever. We showcased our innovative lighting to key decision makers in the retail industry, and we knew that this Expo was definitely a platform to show how our specialist lighting can revolutionise any retail display.…


We’re at Retail Design Expo – 2nd & 3rd May 2018

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We’re at Retail Design Expo! We are exhibiting at Retail Design Expo for the first time ever from the 2nd to the 3rd May, to showcase how creativity and technical innovation can come together in the retail environment. With our vast experience in working with a broad range of jewellers, supplying both high street chains…


More bright times ahead with award nomination!

UK Jewellery 300x200 - More bright times ahead with award nomination!

We are pleased to announce we have made the finals for Service Supplier of the Year at the upcoming UK Jewellery Awards. This year’s event will be the first held at The Artillery Garden in London, bringing together some of the most famous names in jewellery. This year, the quality of entries into the Awards…


We scoop Service Provider of the Year at NAJ awards!

NAJ awards 300x200 - We scoop Service Provider of the Year at NAJ awards!

We are delighted to announce that we have won ‘Service Provider of the Year’ at the prestigious National Association of Jewellers Awards 2018. On Thursday 7th December, we attended the NAJ awards ceremony following being shortlisted for the Service Provider of the Year award at the Benevolent Society Ball at St John’s Hotel in Solihull,…



Why the right lighting matters

lighting matters

As the nights start drawing in and the days get shorter, it’s critically important that your shop window stands out. Often, the right lighting is what captures shoppers’ attention, especially in the dark of a winter’s evening. The correct lighting shows your customers that you care about your products and you’re proud to display them.…