We have teamed up with pop-up art gallery Urban Antidote, a new spin-off art gallery in Leicester’s Highcross Shopping Centre which launched on Friday 17th of November.
Despite being known for the design, manufacture and installation of bespoke LED lighting solutions predominantly in the jewellery sector, we have now provided specialist lights to showcase the artwork on display in Urban Antidote, as part of our expansion plans to enter the art industry. This has been down to seeing the success the right lighting has had on jewellery sales, and spotting a gap in the market within the art sector, thus we wanted to explore this opportunity.
Urban Antidote is a funky spin-off from established gallery Antidote Art, based in Lutterworth. Taking a sideways glance at traditional private galleries, Urban Antidote will provide unique art pieces at affordable prices.
We have installed Urban Antidote with their latest Cerebra 38 Track LED Lights in ActivWhite which has enhanced the artwork dramatically compared to traditionally used lights. “I was astounded at how different the artwork looked when Andy and Scot showed me their lighting in a demonstration; it has truly transformed the way I look at the paintings now. I urge anyone in the art sector to get in touch with Parify as the difference must be seen to be believed. I can’t thank Andy and Scot enough for kindly donating the lighting to the gallery,” explained Sara.
The highly popular and innovative system, ActivWhite has also been installed throughout the shop in 15 units. ActivWhite is an intelligent lighting control system that allows you to control the lighting from a smartphone or tablet by using our Smartlight App. The technology gives flexibility to group up to 500 lights, create zones, install daylight sensors and have the system controlled by as many as 10 tablets or smartphones operating wirelessly. The system also adjusts to change the colour and brightness of the LED lights from a cool white to a warm white.
The colour changing feature and brightness control allows the art exhibitor to show their collections off in very best light enhancing the detail in the artwork. Also, our lighting emits zero UV rays, which means discolouration will never materialise on pieces of art due to the lighting, therefore protecting the value of the merchandise.
Scot and Andy, Co-owners and Directors at Parify commented, “We’re delighted to have been able to provide Urban Antidote with our latest LED lighting range for their brand-new pop-up art gallery. The artwork looks fantastic with our lighting, and we hope this exhibits just how different art can look using innovative technology such as ours.”
If you’re viewing on a mobile check out our 360 video of the installation.