Recently we exhibited at Retail Design Expo, one of the most prestigious shows in the UK, for the first time ever. We showcased our innovative lighting to key decision makers in the retail industry, and we knew that this Expo was definitely a platform to show how our specialist lighting can revolutionise any retail display.
The Expo took place at Olympia, London on the 2nd and 3rd May which our Co-owners and directors of the Parify Group, Andy Twigg and Scot Walker exhibited. Our stand held a range of fashion items and accessories such as shirts, dresses, shoes, bags, and jewellery. The innovation behind the stand was our special ActivWhite Smartlight – a system which allows the colour of LED lighting in a fixture, window display or store to be changed using a smartphone app.
Our directors met many people from the retail industry and were given the opportunity to present why lighting means business. We also gave out goodie bags which included our very own pen as well as a booklet full of information to read in the spare time. We also teamed up with the Champagne Bar to offer delegates a free glass of champagne or wine. It’s on the house (or shall we say retail store).
Our director and co-owner, Scot Walker says, “We are pleased to have been able to introduce some of our very exciting products to many global retail brands. As technology progresses, it’s important that we enable jewellers and other businesses to take advantage of the exciting opportunities that this can bring.”
Our innovative lighting in action certainly created a stir, and we are all proud to have worked really hard in preparation for this stand. We are continually expanding our creative innovation and branching out to the retail sector, and we have some good news. We will be back on the stand… At IJL! Stay tuned for the latest updates on what you’ll expect!